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11/17/2003

The Blogged Campaign
The WaPo says "add 'blog' to the campaign lexicon" in this report on how weblogs are being used in political campaigns and ponders whether blogs are likely to have a big impact on campaigns. "Less passive than web sites, less private than email, blogs help build a sense of community among supporters, according to campaign aides and outside experts," says the Post. "But if blogs are the latest must-have for the Internet-savvy campaign, not every candidate agrees on what the sites must have." And, it continues, "some experts said it still is not clear whether blogs will make any difference to the race. The question is whether and to what extent the sites inspire political newcomers not just to chat but also to help the campaign in more tangible ways." The article says the Bush campaign blog will incorporate more "community" features - presumably, the ability of readers to post comments and such - as the campaign moves along. Let's hope so.