One-Upping Big Media
Business 2.0's Jimmy Guterman is dissing blogs with the "they don't have editors" complaint, but praising the Wall Street Journal's online edition for incorporating some blog-like features, in a column today on the magazine's website. Guterman compares WSJ.com's month-old Media & Marketing Edition to the late Inside.com, and also to blogs.

"To many savvy readers, the organization of the Media & Marketing Edition resembles a weblog in many ways. Romenesko and IwantMedia, for example, provide similar information and indeed point to some of the same stories.

But Guterman's intended criticism of amateur blogs actually points out their strengths:

"Bloggers and other independent observers have the freedom to one-up sites like WSJ.com by linking to competing sites that have different angles on the same story. An enterprising blogger can tell a better story by standing on the shoulders of hundreds of reporters at different news organizations."

Um...yeah.