Priorities
In my real job, today, I had to call the Los Angeles Times in order to find out exactly who to send a certain press release to. So I called their main number, 1-800-LATIMES. An automated system answered and provided a list of choices. Press 1 for this, press 2 for that, etc. It first told me to press 1 for subscription information, press 2 to place a classified ad, press 3 to place a display ad, or press 4 to inquire about direct-mail advertising. Only then did it suggest pressing 5 for the editorial department, i.e., the news department. Subscriptions and three forms of advertising are of a higher priority than news at LA's biggest newspaper, I guess.